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    Category: Articles

    Travel 2021 Predictions – A Take on What Travel Might Look Like

    By Wego Travel Let’s be honest: Who in 2019 could have predicted that a microscopic organism would come out of the blue and like a…

    ITB Community January 8, 2021
    0 Comments

    India’s Consumer Market

    By Biji Eapen, Chairman & CEO of Speedwings Aviation Academy and President of IAAI (IATA Agents Association of India) The COVID-19 outbreak in India and…

    ITB Community January 6, 2021
    0 Comments

    Seizing Opportunities in Adversity: A Reflection on How Travel Has Been Reimagined

    By Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation at Thomas Cook India As we went into the…

    ITB Community December 25, 2020
    0 Comments

    The Future of Travel is Wildlife Friendly

    By World Animal Protection COVID-19 and the situation we’re in today is widely believed to have started at a wet market in Wuhan in China.…

    ITB Community December 23, 2020
    0 Comments

    Adapting for the Future of Hospitality

    By ITB Community & Accor ITB Community had a conversation with Puneet Dhawan, Senior Vice President of Operations – India & South Asia for Accor,…

    ITB Community December 21, 2020
    0 Comments

    Post-Pandemic Business Recovery

    By Anand Srinivasan, CCO, Travel Designer Group Rapidly evolving travel restrictions, changing consumer preferences and an economy waking up from the pandemic shock. The multiple…

    ITB Community December 17, 2020
    0 Comments

    A Post-COVID World with Career Diversification

    By Aaron Lim, Group HR Director, Park Hotel Group While a global pandemic has been a looming risk for decades, COVID-19 has come as a shock to…

    ITB Community December 11, 2020
    0 Comments

    Managing Change – The Change Curve

    By Aaron Lim, Group HR Director, Park Hotel Group Seen this cartoon? It’s true! Everyone wants to see change, but to embrace and follow through…

    ITB Community December 9, 2020
    0 Comments

    Plan Your Next Business Event in Singapore With Peace of Mind

    By Singapore Tourism Board  “By showing how countries can consistently comply with hygiene and safety measures, Singapore is a pioneer in organising events for a…

    ITB Community December 7, 2020
    0 Comments

    How Brands Can Leverage China’s “Fan Economy”

    By Vivian Shao, East West Marketing China’s idol and celebrity industry has transformed with the country’s rapidly growing Internet economy. While idol culture and the…

    ITB Community December 2, 2020
    0 Comments

    China Market Survey: How Hoteliers Are Preparing for Recovery

    By OTA Insight China was the first country to be hit by COVID-19, and is now progressively moving toward recovery. Domestic travel has begun and…

    ITB Community November 30, 2020
    0 Comments

    Singapore: Forging a New Standard for Business Events

    By Singapore Tourism Board  “With its skilled workforce, world-class facilities and commitment to safety, Singapore can lead the way in organising business events in the…

    ITB Community November 25, 2020
    0 Comments

    A Glimmer of Hope for the Travel Industry

    By Gavin Tollman, Global CEO of Trafalgar, Costsaver and Brendan Vacations Like many of the days that have changed history, 09 November 2020 is a…

    ITB Community November 20, 2020
    0 Comments

    How to Survive the (Hospitality) Zombie Apocalypse

    By ITB Asia News What are the skills you and your organization will need to survive and thrive in the (hospitality) zombie apocalypse? Deep pockets…

    ITB Community November 13, 2020
    0 Comments

    Solidarity in the Private Sector Set to Drive Industry Out of Doldrums

    By ITB Asia News These are challenging times for our sector but working together we will be able to recover and come out with a…

    ITB Community November 11, 2020
    0 Comments

    AMEX GBT Launches Travel Vitals to Help Travel Managers and Travellers in Turbulent Times

    By ITB Asia News We are arming travel managers and travellers alike, and making sure they have “know before you go” information at their fingertips.…

    ITB Community November 9, 2020
    0 Comments

    10 New Creative Room Types to Boost Revenue

    By Cendyn Try these new creative room types to boost revenue Hotel marketing has always been a blend of creativity and data. There’s equal parts…

    ITB Community November 6, 2020
    0 Comments

    NOWCast versus Forecast: #comebackstronger

    By bd4travel Why real-time visitor data is key to rebuilding travel Let’s face it, we are seeing substantial changes in consumer travel booking activity. Where…

    ITB Community November 4, 2020
    0 Comments

    Pros and Cons of Webinars

    By JTB Communication Design While we listed the Pros and Cons of Holding Online Events a couple weeks ago, this week we would like to…

    ITB Community November 2, 2020
    0 Comments

    Innovating in a Pandemic

    By ITB Asia News In his keynote at ITB Asia 2020 Virtual, Angel Llull Mancas, Vice President & Managing Director, Asia Pacific, Booking.com looked at “innovating in a…

    ITB Community October 30, 2020
    0 Comments

    The State of Travel in APAC: Identifying Trends to Prepare for the Road Ahead

    By ITB Asia News Paired with insightful data and analysis, Hermione Joye, Sector Lead, Travel and Vertical Search, Google, shared in the first keynote of…

    ITB Community October 28, 2020
    0 Comments

    Between a Rock and a Hard Place: Is There a Future for Tours & Activities Direct Marketing Post COVID?

    By Matthew Barker, Founder, Horizon Guides There’s been a lot of chatter, spilling into anger, about the way the tours & activities (T&A) value chain is configured…

    ITB Community October 23, 2020
    0 Comments

    The Pros and Cons of Holding Online Events

    By JTB Communication Design Although we are now seeing regulations on mass gatherings slowly starting to be lessened in certain countries, and small-scale physical events take…

    ITB Community October 21, 2020
    0 Comments

    Counting Down to ITB Asia 2020 Virtual

    By Katrina Leung, Managing Director, Messe Berlin (Singapore) We’re counting down to ITB Asia 2020 Virtual later this week, and I could not be prouder…

    ITB Community October 19, 2020
    0 Comments

    How to Use Facebook to Improve Your Hotel’s Digital Marketing

    By Cendyn How to use Facebook Custom Events and Conversions Perhaps more than ever, social media is a valuable pathway for hotels to connect directly…

    ITB Community October 19, 2020
    0 Comments

    How China’s Travel Influencers Are Keeping It Real Online and Finding New Meaning

    By Vivian Shao, East West Marketing The global pandemic has forced China’s travel influencers to evolve or risk irrelevancy. Those willing to adopt new roles…

    ITB Community October 16, 2020
    0 Comments

    Travel and Technology: Keeping Us Apart, but Together

    By Katrina Leung, Managing Director, Messe Berlin (Singapore) Through all the difficulties of 2020, the travel industry has shown great resilience. Those who work in…

    ITB Community October 15, 2020
    0 Comments

    Digital, Flexible, Contactless, and Seamless — a “Touchless Traveler Experience” is the New Normal for Business Travelers

    By HRS The Coronavirus pandemic is moving more and more focus to digital processes – a direction that is completely changing the way people travel.…

    ITB Community October 14, 2020
    0 Comments

    The Art of Cultural Livestreaming

    By Richard Whiddington, Jing Travel The first thing most people look for when visiting a museum is a special exhibition — or else the nearest…

    ITB Community October 12, 2020
    0 Comments

    What’s Next for the Hospitality Industry?

    By Tanuj Dhawan, Stayflexi Keeping up with the newest trends is crucial for the hospitality sector, especially because this industry itself is highly competitive and consistently…

    ITB Community October 9, 2020
    0 Comments

    Reinventing Travel in the New Normal: A Snapshot of What to Expect at ITB Asia 2020 Virtual

    By Katrina Leung, Managing Director, Messe Berlin (Singapore) It would be an understatement to say that 2020 has been a difficult year the travel industry.…

    ITB Community October 9, 2020
    0 Comments

    Travel Can Be Transformational, at Any Age

    By Jake Haupert, Co-Founder, Transformational Travel Council Oh, do we ever miss travel right now, aye? Many of us have a different kind of fever,…

    ITB Community October 7, 2020
    0 Comments

    What Lies Ahead for the Future of Business and Leisure Travel?

    By Katrina Leung, Managing Director, Messe Berlin (Singapore) ‘Travel will never, ever go back to the way it was pre-COVID’, said Airbnb’s CEO Brian Chesky.…

    ITB Community October 6, 2020
    0 Comments

    (Contact)less is More – Communication in the New Hospitality Scene

    By Laura Badiu, TrustYou The last few months have been extremely challenging not only for businesses but for people in general. While many of us…

    ITB Community October 5, 2020
    0 Comments

    How To Drive Conversions With Captivating Promotions

    By bd4travel With the proliferation of products, consumers need help understanding product availability and relevance to their travel interests and expectations. We cannot expect travellers…

    ITB Community October 2, 2020
    0 Comments

    Ahead of the Curve: What’s Next for the MICE Industry?

    By Katrina Leung, Managing Director, Messe Berlin (Singapore) Pre-pandemic, the MICE industry in APAC was poised to reach USD441.1 Billion by 2025. Unfortunately, the global…

    ITB Community October 1, 2020
    0 Comments

    Travel in the Time of COVID-19 & Microadventures

    By Jasmine Goodnow, Director of Research, Transformational Travel Council Microadventures do not require the three necessary conditions of travel (mobility, time, and financial resources) so…

    ITB Community September 30, 2020
    0 Comments

    Beyond Wet Markets: The Many Problems with Wildlife Trade

    By World Animal Protection The COVID-19 pandemic is believed to have originated in a ‘wet market’ where wild animals were being sold. But these markets…

    ITB Community September 25, 2020
    0 Comments

    Local Travel is on the Way Back: Here Are the 6 Steps to Get Ready

    By Simon Van Wyk, Head of Agency, Tourism Solved There is an interesting article on the NYTimes that looks at what is going on country by country.  It…

    ITB Community September 21, 2020
    0 Comments

    Hotel Sentiment Survey Results: How Are Hotels Preparing to Re-open?

    By Nicki Graham, Cendyn In a recent survey conducted at Cendyn, we spoke with hoteliers from across the globe and asked them how they are…

    ITB Community September 18, 2020
    0 Comments

    Why Marketers Should Be Wary Of ‘High ROIs’

    By Jerry Daykin, Senior Media Director, EMEA, GSK Consumer Healthcare It seems pretty obvious that marketers should want a high return on investment (ROI). Knowing…

    ITB Community September 16, 2020
    0 Comments

    Fundamental Differences in Chinese Online Behaviours

    By Anita Chan, CEO, Compass Edge More than two years ago, I wrote the article “Major Misconceptions about getting Direct Hotel Bookings from China”. After me…

    ITB Community September 14, 2020
    1 Comment

    How to Stay Connected with Your Guests While Your Hotel is Closed

    By Nicki Graham, Cendyn Ghosting is never a good look. If your hotel has closed completely due to the coronavirus, now is not the time…

    ITB Community September 11, 2020
    0 Comments

    Finding Your New Guests is an Effective Marketing Job

    By Zsolt Makkai, Marketing Executive, FIHR – Romanian Hotel Industry Federation  Marketing is the last topic anybody would talk about with pandemic restrictions everywhere. This…

    ITB Community September 9, 2020
    0 Comments

    ITB Community in Asia: For the Travel Industry, For the Community, For You

    By Katrina Leung, Managing Director, Messe Berlin (Singapore) For the past six months, we have seen how the global health pandemic has had the power…

    ITB Community September 7, 2020
    0 Comments

    Looking for A Travel Recovery in The Wrong Places

    By Paul Conley, <Intent> Given how hard the travel industry has been hit by COVID-19, it’s to be expected that people would start looking for…

    ITB Community September 3, 2020
    0 Comments

    How To Revitalise Your Product Portfolio and Be Continuously Relevant

    By bd4travel How to redefine your product portfolio and be continuously relevant as demand changes and supply is restricted. Availability and supply The Covid-19 lockdown…

    ITB Community September 1, 2020
    0 Comments

    Navigating Business Through Chaotic Times. Five ways to Evolve in a Post-Pandemic World

    By Lucien Harrington, Managing Director, Asia Pacific, Lynxeye I want to start by saying this will all end. The world will change, and we will…

    ITB Community August 31, 2020
    0 Comments

    Trust is Hard to Develop Online

    By Yossi Sheffi, Director, MIT Center for Transportation & Logistics COVID-19’s lockdowns have required people to replace much of the in-person communication they conducted at…

    ITB Community August 31, 2020
    0 Comments

    How to Implement Technology That Facilitates Social Distancing But Still Maintains A Personal “Touch”

    By Yoav Tourel, Managing Director, APAC, Guesty From global lockdowns to border closures and the complete halt of international travel, it’s safe to say that…

    ITB Community August 28, 2020
    0 Comments

    How Social Media Marketing is Helping in Hospitality Recovery

    By Kamesh Shukla, Executive Vice President – Asia Pacific, Middle East & Africa, RateGain With thousands of channels available to travelers to get the best…

    ITB Community August 27, 2020
    0 Comments

    Re-Taking The Skies: What Can Commercial Teams Do To Gear Up For A Full Return Of Airline Travel In The New Normal

    By Shweta Vashishth, Vice President, RateGain COVID-19 disrupted all economies and had momentarily seized cash-registers from ringing with airlines expected to lose $84.3 billion in…

    ITB Community August 25, 2020
    0 Comments

    The Road to Recovery: Imperatives to Revive MICE Travel in a Post-COVID World

    By Vivek Neb & Mayank Nagpal, Grail Insights COVID-19 has brought the global tourism industry to a standstill. The crisis has impacted the entire tourism…

    ITB Community August 24, 2020
    0 Comments

    Cultural Institutions in a Time of Crisis: Key Takeaways

    By Richard Whiddington & Peter Huang, Jing Travel “A big theme is the idea of a cultural destination as a centre of community.” Launched in…

    ITB Community August 21, 2020
    0 Comments

    Learnings From A Virtual Meeting Planner

    By Nigel Brown, Director, Marketing & Partnerships, BestCities Global Alliance In June 2020, I underwent a certification as a virtual meeting planner, and here I…

    ITB Community August 20, 2020
    0 Comments

    Global Survey: How Hotel Revenue Managers are Preparing for Recovery

    By OTA Insight After COVID-19 flipped the hospitality industry on its head, business is picking up again around the world. With the road to recovery…

    ITB Community August 19, 2020
    0 Comments

    3 Ways Destination Brands Can Stay Active in China

    By Vivian Shao, East West Marketing Promising signs for travel’s reopening are met with enthusiasm in China as destinations like the Maldives, Sri Lanka and…

    ITB Community August 5, 2020
    0 Comments

    How Digital Marketers Can Handle Change During a Crisis

    By Jessica Berkowitz, Oracle During a crisis, marketers must adjust and adapt their marketing strategies to better serve their customers in a dynamic time. Following…

    ITB Community August 5, 2020
    0 Comments

    A Reopening Checklist for Hotel Marketers

    By Koddi From keeping up with a daily cascade of industry news to monitoring the ever-changing guidelines and restrictions surrounding COVID-19, we know that these past…

    ITB Community July 28, 2020
    0 Comments

    Rethinking Hospitality in a Post-Pandemic World

    By Jan Smits, Deputy Chairman, Pro-invest Group The hotel industry is no stranger to crisis, and I’ve experienced my fair share in the 35 years…

    ITB Community July 28, 2020
    0 Comments

    [MICE Trend] COVID-19 Accelerates the Shift Towards a Hybrid MICE Industry

    By Seoul Convention Bureau The MICE Sector Going Hybrid in Physical in Virtual Environments COVID-19 Accelerates the Shift Towards a Hybrid MICE Industry The popularity…

    ITB Community July 28, 2020
    0 Comments

    10 Ways Organizations Can Stay Flexible and Remote When The Office Reopens

    By Kelly Valade & Christa Cummins, Grail Insights How will workplaces resume–or continue–operating once it’s safe to do so? Will they reopen in the same…

    ITB Community July 28, 2020
    0 Comments

    Remember me? The Traveler. I am back!

    By Amadeus Travel is once again becoming an option for many people in the world as governments start to ease lockdowns and re-open borders. However,…

    ITB Community July 28, 2020
    0 Comments

    No job – NOW what?

    By Pariva Rustagi, Director of Groups, Meetings & Events – Asia Pacific, Hilton I was once laid off 12 years ago, when this concept was…

    ITB Community July 28, 2020
    0 Comments

    How the COVID-19 pandemic has affected animals

    By Daniel Turner, Director, ANIMONDIAL World news during the COVID-19 lockdown has been full of reports documenting what appears to be a revitalised nature. As…

    ITB Community July 28, 2020
    0 Comments

    5 Ways to Prepare Your Travel Program for the New Reality Ahead

    By AMEX GBT This pause in travel is an opportune moment for corporate travel teams to get their travel programs ready for the future. Here…

    ITB Community July 28, 2020
    0 Comments

    Digital Fitness for Tour, Activity and Attraction Businesses

    By Simon Van Wyk, Head of Agency, Tourism Solved First a disclaimer! This article is not a recipe for surviving Coronavirus because we’ve seen a…

    ITB Community July 28, 2020
    0 Comments

    Hotel Marketing in Crisis: Who’s Taking Care of Your Hotel?

    By Zsolt Makkai, Marketing Executive, FIHR – Romanian Hotel Industry Federation  Tourism and hospitality will never be the same. From the travel culture to tourism…

    ITB Community July 22, 2020
    0 Comments

    How Live User Profile Data Provides Essential Business Insights

    By bd4travel The impact of Covid-19 and the lockdown has changed the way we interact with consumers and their expectations in travel as the market…

    ITB Community July 22, 2020
    0 Comments

    The Resurrection of Business Travel in The Age of Covid-19

    By Santosh Kumar Travel and tourism generated 10.4 percent of the world’s total economic activity in 2018. Currently, the industry stands decimated due to the…

    ITB Community July 22, 2020
    0 Comments

    How Covid-19 Can Stimulate Healthier Hospitality Leadership

    By Petra Deuter, Executive Director, Iconic Luxury Hotels – International & Head of Talent Development, L+R Hotels Much has already been written about how travel…

    ITB Community July 22, 2020
    0 Comments

    A Post-Pandemic World: What Will Change and What Will Not

    By Jay Zhao, Partner, T Fund Like everyone else, I’ve been spending a fair amount of time trying to understand the length and impacts of…

    ITB Community July 22, 2020
    0 Comments

    Is Travel Recovering? Latest Stats Suggest Family Travel is Driving Hotel and Car Rental Bookings

    By Paul Conley, <Intent> Has the travel recovery begun? Certainly there is a reason to be optimistic for the first time in awhile. Families, feeling…

    ITB Community July 22, 2020
    0 Comments
    Insights

    Working From Home is The New Normal

    By Mike Oitzman, Founder & Publisher, The Mobile Robot Guide The world is upside down with the COVID-19 pandemic, and it’s likely that you find…

    ITB Community July 20, 2020
    0 Comments

    5 Ways for Hotels to Prepare for Recovery and Reopening

    By Laura Pop-Badiu, TrustYou Expect a more cautious and selective booking behavior Prioritize safety and cleanliness above everything else Communicate openly and honestly Highlight outdoor…

    ITB Community July 20, 2020
    0 Comments
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