The 4R’s Steps to Rebuild Trust and Get Back on Track
By Anthony Lim, President at The Travel Corporation, Asia and Managing Director, Asia at Insight Vacations and Luxury Gold
No business makes it through a century without constant innovation, and that is especially true in the world of travel. With travel on a pause, it is the perfect time to reinvent ourselves and innovate while rebuilding trust.
With that, I would suggest the 4R’s steps to rebuild trust and get back on track to restart travel.
1. Reflect
In this difficult time, it’s important to reflect on where we have been, where we are today, where we are heading to in the future, and what matters most to us as individuals or travel companies.
From refining travel experiences to getting the balance right between engaging our customers, staying profitable and attracting new business; we should see this current crisis as an opportunity for us to recognize that we can all do better.
2. Reset
It is an opportunity for everyone to embark on a more sustainable path and take direct actions to protect our planet. Make a positive impact on people and communities your clients visit, see the true benefits of tourism through economic empowerment.
3. Redesign
As we find new ways to inform and inspire the travel community, as well as sell and deliver travel experiences in the New Normal; we need to show our gratitude, and this should be an industry’s collective effort.
When we travel again, we shall go forth with renewed gratitude for the amazing gift that travel can be.
When we travel again, we will see the world with new eyes and appreciate more of this beautiful planet that we all share.
We will renew joy and purpose. Joy by creating memories that last a lifetime and purpose that comes from knowing that our travels play a crucial role in recovering the communities that we visit around the world.
It is not happiness that gives us gratitude but gratitude that brings us happiness. This crisis has been tough, but it has also brought out the best in us.
4. Rebuilding
Building trust with all our stakeholders is important. It has been so difficult for everyone to balance and juggle focusing on our business continuity while working hard to maintain wonderful, longstanding relationships with our business partners and customers.
Do remember that we are in this together, we are co-dependent and should strengthen our bonds with our business partners, while putting our customers and our staff at the heart of everything we do.
Let’s all remain positive, and take everything one day at a time. It is impossible to predict what will happens next month. No one knows. So don’t frustrate yourself by looking too far ahead. Things are already hard enough for everyone.
“No matter how wonderful things used to be, we cannot live in the past. The joy and excitement we feel here and now are more important.”
I’ve learned that quote from Marie Kondō, the author of the book “Spark Joy”, and I find it so true.
Let’s continue to acknowledge and appreciate all the efforts to reflect, reset, redesign and rebuild travel. In the new normal, travel can still prevail with just a few simple adjustments to the way we live, work and play.
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