CEO at Krasnodar Region Development Corporation NJSC
ITB Asia 2020
Pavel Mayorov is a recognized professional in a regional marketing via promoting governmental institutions, authorities and events. Essentially started as a lawyer he had been providing legal support for foreign business working in the Krasnodar region (south of Russian Federation). Based on his 10 years of experience of legal business he developed a concept of Welcome Center – multifunctional center of services for foreign business in the regions of Russia. Such concept was gratefully accepted with by the regional government of Krasnodar region and he was offered to become a General director “Krasnodar region Development Corporation” in 2018.
Since then he managed to organize Russia’s biggest forum for small and medium business “Act small!”, executed marketing campaign with a billboard for Elon Mask and attracted 500+ millions views on the campaign, and actually got Elon Mask to be a speaker at the forum in Krasnodar. Under his direction such regional marketing projects were executed: the Brand of the Krasnodar region, the Russian wine export brand strategy, Krasnodar region MICE passport by Russian Convention Bureau and others.