Join an active group of marketing and social media professionals from national tourism boards, travel companies, agencies, as well as anyone interested in destination marketing to bring visitors to your towns, attractions and places worth exploring.
How to keep your destination brands active while travel is restricted?
Yes , Destination sales promotion with short video will be popular in TAIWAN too , Many of the travel agents start to re-organize the clients need than create this kinds of video with great music . As we can see the VR Tour promotion will be easy to catch the eyes of potential clients and easy to share too ~!
Apart from Virtual travel campaigns, we can create Live Streaming Sessions as an effective Avenue to promote destination branding, to maintain market visibility, to engage the consumers actively; Most importantly, to drive conversion for destination; which is popular trend in China consumer online market.
Totally agreed that video is probably the most effective way to attract & engage with visitors.
However, many destination campaigns are still quite traditional (simple PR articles with images, seperate videos on YouTube & Facebook channels). Most measures are vanity numbers (number of reads/views/like), not link directly to local tourism products/businesses.
I believe destination PR & marketing videos could be smarter. For example, visitors should be able to click anywhere on any destination video (on any PR/marketing article) to learn about culture/attractions, contact local businesses, buy air ticket, book hotels/tours/restaurants… right from the videos.
By observing these interactions, we can understand visitor interests, which marketing channels are most effective, which tourism products/services/attractions are most useful (for which markets), while helping local businesses to promote & sell together with destination PR & marketing campaigns.
Virtual tours / video campaigns are probably the next best thing to keeping destination brands alive under current circumstances. I’ve attended a few but found the quality of video / virtual tour productions to be a hit or miss thing. Having smart interactive video would be good to engage the viewers, but given the lockdowns and restrictions in many destinations, perhaps the difficulty is really in getting professionals to do a good job. Eventually, the destinations’ tourism boards and CVBs still need to actively engage the traditional media and social media to make their presence felt, be it with videos or photos and text.
Yes, many virtual tours look depressing 🙂 Actually it’s better & cheapter to reuse pre-COVID video material & make short videos. These short videos could be posted on social media for destination awareness, or transformed to smart videos for deeper analytics & insights.
In TripZilla, we were able to work with the German National Tourist Board for an article that talked about the various virtual tours available for those who have their eyes set on travelling to Berlin after the pandemic.
People are anxiously awaiting to travel again. This is a time to feed their passion for your destination with virtual, with video, with ‘take me there’ engagement. Share with them the off-the-beaten-path places, the places beyond the Instagrammed-to-death spots. Take them on a walking tour, give them interviews with locals, give them experiences as a local (cooking with a family), recipes for foods that they will eat when they come. Think outside the box as well – such as creating a social media sensation, by reaching out to your past guests, sending them a surprise “we await your return gift box” – chocked full of destination-themed items. Engagement – think of where it is that YOU most want to travel to, and what you would want to experience while waiting for the doors of travel to open again. Think of engaging ways to make the spark of interest move to a flame of burning desire with outside-the-box strategies that compel passports to be grabbed, and clicking “yes” on your destination.
Be VISIBLE, AVAILABLE, and READY. Welcome to sell and engage your clients and prospects as our co-host. We show your hotels in a 360-degree panoramic, interactive, multimedia virtual site visit during lockdown period at now cost. <font color=”black” style=”font-size: inherit;”><font face=”Arial, Helvetica, sans-serif”>Register for the webinar: </font></font>https://visualizervisit.visualizer360.com/webinars
Event technologists, Global Virtual, Hybrid, Live meeting planners and Venue Finders discuss current venue needs. We showcase unique features and how to create offers as well as look at campaigns that work during these challenging times.