The International Association of Exhibitions and Events (IAEE) is one of the leading associations for the exhibitions and events industry. For the first time, Singapore will host the IAEE Asia Forum that will showcase the digital capabilities of MICE venues of the future, and feature a panel discussion with senior industry leaders who will share their insights on the transformation of the exhibitions industry.
12:00 – 12:05:
Opening Remarks by International Association of Exhibitions and Events (IAEE)
Cathy Breden, Executive Vice President & COO, IAEE
12:05 – 12:10:
Welcome Address by Singapore Tourism Board
Yap Chin Siang, Deputy Chief Executive, Singapore Tourism Board
12:10 – 12:20:
Reimagining the Future of the Industry – Unifying the Physical and Digital Experiences at Events
• Veemal Gungadin, CEO, GEVME and VP Digital & Innovation, SACEOS
• Wee Min Ong, VP Conventions & Exhibitions, Marina Bay Sands
12:20 – 12:55:
Panel Discussion: Where Innovation and Imagination Meet – The Transformation of the Exhibitions Industry in a Post COVID-19 World
Panellists:
• Gu Xuebin, CEO, WeMeet and IAEE Asia Council Chair, IAEE
• Fiona Chiew, Deputy General Manager, Messe Frankfurt (HK) Co Ltd
• Michael Wilton, General Manager, Messe Munich International Asia Pte Ltd
• Ilaria Cicero, General Counsel and M&A Director, Fiera Milano Group
• Don Tsai, Honorary Treasurer, SACEOS and Managing Director & Founder, First Wave Agency
Moderator:
• Andrew Phua, Executive Director, Exhibitions & Conferences, Singapore Tourism Board and IAEE Asia Council Vice-Chair, IAEE
12:55 – 13:00:
Closing Remarks & End
Notes: