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Oct 21

Private Sessions: Reimagining Association Events

October 21, 2020 - October 23, 2020

Reimagining Association Events is a three-day series of talks brought to you by K.I.T Group and Marina Bay Sands in partnership with ITB Asia. Join us as we discuss the challenges and opportunities faced by associations in reimagining how events may look like now and in the near future.

Kindly note that these are private by-invitation sessions, and only registered attendees with K.I.T. Group  have access to the below conference sessions.

All the sessions will run in Singapore time (UTC/GMT +8).

Day One – 21 October

3:30 – 3:45 pm
Building a successful strategy to deliver an effective, transparent and robust bidding process for major events

Jocelyne Mülli, Managing Director, K.I.T. Group

3:45 – 4:00 pm
Reimagining partnerships

Ailynn Seah, Vice President of Sales – MIC and Association, Marina Bay Sands

4:00 – 4:15 pm
Getting back to business of tourism

Ilan Geva, CEO, Ilan Geva & Friends

4:15 – 4:30 pm
Interactive Q&A



Day Two – 22 October

3:30 – 4:00 pm
The necessity and advantages of hybrid conferences and meetings


•   Alicia Yao, Vice Chairman, China Congress of Association and Chamber of Commerce
•   Helmut Schwägermann, Prof. em., Osnabrück University of Applied Sciences, Founding Director, IEMS Shanghai
•   Mike Lee, Vice President of Sales, Marina Bay Sands
•   Stephane Talboom, Director of Sales, K.I.T. Group

•   Nicolaus Kausch
, Manager Sales, K.I.T. Group

4:00 – 4:15 pm
Case Study: Successful implementation of a hybrid event

Tom Reiser, Executive Director, International Society on Thrombosis and Haemostasis



Day Three – 23 October

3:30 – 4:00 pm
Reimagining events


•   Jason Yeh, CEO, GIS Group, 2nd Vice President, International Congress and Convention Association (ICCA)
•   WeeMin Ong
, Vice President of Conventions & Exhibitions, Marina Bay Sands
•   El Kwang
, International Board of Director, Society for Incentive Travel Excellence (SITE), Founder + Chief Explorer, Untangled
•   Martin Boyle
, CEO, International Association of Professional Congress Organisers (IAPCO)


•   Jocelyne Muelli, Managing Director, K.I.T. Group

4:00 – 4:15 pm
Reimagining sustainability

Kevin Teng, Executive Director of Sustainability, Marina Bay Sands

4:15 – 4:30 pm
COVID-19 threats to opportunities in the tourism sector?

Hendrik Jan van Es, Founder, Merchants of Meaning, Co-Founder, Conscious Business Nederland

4:30 – 4:45 pm
Interactive Q&A




October 21, 2020
October 23, 2020
Event Category: