Matthias Schultze, Managing Director, German Convention Bureau (GCB)
The business events industry has been transforming for many years. However, the COVID-19 pandemic even accelerated this development. Based on recent study results, this session explains the impact of the COVID-19 pandemic on the business events industry and shows scenarios for market development in Germany and Europe. It is now crucial to embrace new opportunities and create novel concepts that enhance personal encounters with new technological innovations.
Got questions, thoughts and ideas to share about the session? Email us.