The State of Travel in APAC: Identifying Trends to Prepare for the Road Ahead
Author: ITB Asia News Paired with insightful data and analysis, Hermione Joye, Sector Lead, Travel and Vertical Search, Google, shared in the first keynote of…
Category: Recommended
Between a Rock and a Hard Place: is There a Future for Tours & Activities Direct Marketing Post COVID?
Author: Matthew Barker, Founder, Horizon Guides There’s been a lot of chatter, spilling into anger, about the way the tours & activities (T&A) value chain is configured…
The Pros and Cons of Holding Online Events
Author: JTB Communication Design Although we are now seeing regulations on mass gatherings slowly starting to be lessened in certain countries, and small-scale physical events…
Counting Down to ITB Asia 2020 Virtual
Author: Katrina Leung, Managing Director, Messe Berlin (Singapore) We’re counting down to ITB Asia 2020 Virtual later this week, and I could not be prouder…
How to Use Facebook to Improve Your Hotel’s Digital Marketing
Author: Cendyn How to use Facebook Custom Events and Conversions Perhaps more than ever, social media is a valuable pathway for hotels to connect directly…
How China’s Travel Influencers Are Keeping It Real Online and Finding New Meaning
Author: Vivian Shao, East West Marketing The global pandemic has forced China’s travel influencers to evolve or risk irrelevancy. Those willing to adopt new roles…
Travel and Technology: Keeping Us Apart, but Together
Author: Katrina Leung, Managing Director, Messe Berlin (Singapore) Through all the difficulties of 2020, the travel industry has shown great resilience. Those who work in…
Digital, Flexible, Contactless, and Seamless — a “Touchless Traveler Experience” is the New Normal for Business Travelers
Author: HRS The Coronavirus pandemic is moving more and more focus to digital processes – a direction that is completely changing the way people travel. The…
The Art of Cultural Livestreaming
Author: Richard Whiddington, Jing Travel The first thing most people look for when visiting a museum is a special exhibition — or else the nearest…
What’s Next for the Hospitality Industry?
Author: Tanuj Dhawan, Stayflexi Keeping up with the newest trends is crucial for the hospitality sector, especially because this industry itself is highly competitive and consistently…
Reinventing Travel in the New Normal: A Snapshot of What to Expect at ITB Asia 2020 Virtual
Author: Katrina Leung, Managing Director, Messe Berlin (Singapore) It would be an understatement to say that 2020 has been a difficult year the travel industry.…
Travel Can Be Transformational, at Any Age
Author: Jake Haupert, Co-Founder, Transformational Travel Council Oh, do we ever miss travel right now, aye? Many of us have a different kind of fever,…
What Lies Ahead for the Future of Business and Leisure Travel?
Author: Katrina Leung, Managing Director, Messe Berlin (Singapore) ‘Travel will never, ever go back to the way it was pre-COVID’, said Airbnb’s CEO Brian Chesky.…
(Contact)less is More – Communication in the New Hospitality Scene
Author: Laura Badiu, TrustYou The last few months have been extremely challenging not only for businesses but for people in general. While many of us…
How To Drive Conversions With Captivating Promotions
Author: bd4travel With the proliferation of products, consumers need help understanding product availability and relevance to their travel interests and expectations. We cannot expect travellers…
Ahead of the Curve: What’s Next for the MICE Industry?
Author: Katrina Leung, Managing Director, Messe Berlin (Singapore) Pre-pandemic, the MICE industry in APAC was poised to reach USD441.1 Billion by 2025. Unfortunately, the global…
Travel in the Time of COVID-19 & Microadventures
Author: Jasmine Goodnow, Director of Research, Transformational Travel Council Microadventures do not require the three necessary conditions of travel (mobility, time, and financial resources) so…
[Podcast] “I operated my hotel at the heart of the pandemic”
Brought to you by: Knowcross This is a unique discussion with two hoteliers who know, first-hand, what it takes to operate a hotel in a…
Beyond Wet Markets: The Many Problems with Wildlife Trade
Author: World Animal Protection The COVID-19 pandemic is believed to have originated in a ‘wet market’ where wild animals were being sold. But these markets…
Local Travel is on the Way Back: Here Are the 6 Steps to Get Ready
Author: Simon Van Wyk, Head of Agency, Tourism Solved There is an interesting article on the NYTimes that looks at what is going on country by country. It…
Hotel Sentiment Survey Results: How Are Hotels Preparing to Re-open?
Author: Nicki Graham, Cendyn In a recent survey conducted at Cendyn, we spoke with hoteliers from across the globe and asked them how they are…
Why Marketers Should Be Wary Of ‘High ROIs’
Author: Jerry Daykin, Senior Media Director, EMEA, GSK Consumer Healthcare It seems pretty obvious that marketers should want a high return on investment (ROI). Knowing…
Fundamental Differences in Chinese Online Behaviours
Author: Anita Chan, CEO, Compass Edge More than two years ago, I wrote the article “Major Misconceptions about getting Direct Hotel Bookings from China”. After me…
How to Stay Connected with Your Guests While Your Hotel is Closed
Author: Nicki Graham, Cendyn Ghosting is never a good look. If your hotel has closed completely due to the coronavirus, now is not the time…
Finding Your New Guests is an Effective Marketing Job
Author: Zsolt Makkai, Marketing Executive, FIHR – Romanian Hotel Industry Federation Marketing is the last topic anybody would talk about with pandemic restrictions everywhere. This…
ITB Community in Asia: For the Travel Industry, For the Community, For You
Author: Katrina Leung, Managing Director, Messe Berlin (Singapore) For the past six months, we have seen how the global health pandemic has had the power…
Trust is Hard to Develop Online
Author: Yossi Sheffi, Director, MIT Center for Transportation & Logistics COVID-19’s lockdowns have required people to replace much of the in-person communication they conducted at…
How Social Media Marketing is Helping in Hospitality Recovery
Author: Kamesh Shukla, Executive Vice President – Asia Pacific, Middle East & Africa, RateGain With thousands of channels available to travelers to get the best…
[Video Interview] The Future of Wellbeing in Events
Join this interview where Aoife #talkswithjane about the future of future of wellbeing in events, with the term “wellbeing” discussed in various meanings from personal…